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Social Media & Marketing Specialist

Location : Athens, OH
Reference Code : 3552B
Hours : Full Time
Travel : No
Relocation : No
Job Industry : Newspaper

Job Description :
A large employer in Athens has an immediate need for a social media & marketing specialist. The primary goal of this position is to maximize advertising and digital sales effectiveness by assessing opportunities to utilize all forms of social media for promotions. Will be responsible for researching, developing, and implementing marketing opportunities and sales plans, as well as managing projects.


Duties include, but are not limited to: identifying consumer preferences and crafting those into marketing opportunities; developing marketing plans/collateral to promote products; managing all of the region's promotions and events; make recommendations for strategic plans and reviews by compiling marketing data and sales information; forecasting sales and marketing requirements and meeting stated goals; determining annual gross-profit plans by forecasting annual sales and making recommendations on product pricing accordingly; improving current product and coordinating new product development; and maintaining strong client relationships by making periodic visits with customers and exploring their needs and potential opportunities. 


This is a full-time, direct-hire opening with an anticipated schedule of Monday through Friday, 8 a.m. to 5 p.m. There may be an occasional need to work outside of those hours. Pay is competitive and a comprehensive benefits plan is offered by this employer. 
Required Qualifications :
Candidate must be excellent at working independently and be a self-starter.  Bachelor's degree in business, marketing, or related areas as well as three (3) years marketing experience is strongly preferred. Experience with developing and executing marketing plans is highly desired. Must be capable of financial planning and performing competitive analysis. Must be extremely competent at utilizing multiple forms of social media and their corresponding metrics reporting. Must always deliver top-notch customer service and be capable of nurturing and growing client relationships. Proficiency with MS Office Suite and the ability to learn new programs is required. This employer strongly prefers non-smokers. 
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